Localistion - How can businesses localise? What’s the difference between translation and localisation? How can businesses reduce the risks of operating across multiple regions and countries?
Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Localisation.
I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.
Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the multilingual Ellen De Visser
Ellen de Visser is a multilingual, Berlin-based entrepreneur from the Netherlands. She speaks 7 languages through living in 6 countries and connecting with locals, and helps businesses do the same with her translation agency AccessEast. Her company provides language services and has an extra big range of Eastern European and Central Asian languages. Besides running her company, Ellen is one of the head organisers of the Language Influencer Summit, an influencer marketing conference, and enjoys public speaking. This month she spoke at TEDxWolverhampton and TEDxPlovdiv and over the last years she spoke about entrepreneurship, languages and intercultural marketing at conferences around the world. From Silicon Valley to TEDx to the Marketing Buzzword Podcast!
Enough small talk, let's talk "Localisation"