The Marketing Buzzword Podcast

Lead Generation - How can we generate more leads without being spammy? What does the funnel even mean? Should we automate parts of our lead generation efforts?

February 18, 2019

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Lead Generation”

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the fantastic Cathy Wassell!


Cathy is a Lead Generation Strategist specialising in Facebook Ads and LinkedIn. She has worked in marketing for 24 years and now runs her own social media agency, Socially Contented, as well as a membership site for new businesses, Go With The Pro. She helps businesses, coaches and consultants find more clients in an ethical and personal way.

Cathy's Social Media Links  

Enough small talk, let's talk "Lead Generation"