Challenger Brand - What is a challenger brand? How can challenger brands compete against bigger budgets? What are the advantages of being in 2nd place?
Hello again and welcome back to the Marketing Buzzword Podcast!
This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at the world of the challenger brand.
I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.
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I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.
Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.
Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the brilliant Andrea D'Aloia
Andrea D’Aloia has several years of exposure in managing successful brands as Nutella, Kinder and Burger King across different markets around the world.
Especially working for Burger King , where he is currently leading the role of EMEA Brand director, he has been involved in multiple awards winning campaigns that challenged the normal limitations Brands impose themselves. “Scary Clown Night” , “Burger Clan”, “Love Fire” are just few examples.
His motto is “Be afraid, but do it anyways”.
Enough small talk, let's talk "Challenger Brand"