The Marketing Buzzword Podcast

Marketing Qualifications - Are marketing qualifications still relevant? What is the point in spending the time to get a qualification? Should you be working in marketing without one?

January 21, 2019

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Marketing Qualifications”

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the brilliant Peter Sumpton.


Peter has worked within the Marketing profession ever since leaving University via various organisations from SMEs to large multinational PLCs in a number of different market sectors including; media and manufacturing.

Today, as a Tutor and Podcaster of Marketing, Peter covers the entire marketing genre from strategic planning to creative thinking and consumer engagement, culminating in the ultimate goal in helping people gain professional Marketing qualifications.

Having been in this position himself, he knows exactly what it takes to pass a CIM Qualification and become a Chartered Marketer in the process. The passion and commitment to the profession he loves – Marketing, can be infectious.

Helping others succeed and pass their CIM Qualifications by focussing on specific individual assignments, not generic Marketing studies is where Peter’s teachings differ. Working through theories and concepts, referencing and case studies making each part easier to understand and implement so that studying becomes fun and engaging.

Watching other people pass their CIM qualifications through his teachings and tutoring is an absolute honour.

Social links:

Peter's Linkedin

Marketing Study Lab & Podcast

Chartered Institute of Marketing

Enough small talk, let's talk "Marketing Qualifications"