The Marketing Buzzword Podcast
Inbound PR - What is inbound PR? How can we measure the effectiveness of PR? How can pr actually drive inbound leads into a business?

Inbound PR - What is inbound PR? How can we measure the effectiveness of PR? How can pr actually drive inbound leads into a business?

June 19, 2019

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at the world of the Inbound PR.

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the brilliant Iliyana Stareva

Bio:

Iliyana Stareva is Global Partner Program Manager at HubSpot, where she plans and executes cross-functional change across global teams and drives the execution of the program’s strategy. With a background in PR and agency business consulting as well as a fluent speaker and writer in Bulgarian, English, and German, she is the author of Inbound PR, Social Media and the Rebirth of PR and Social Media: Key for Sustainability Communications.

Links:

Enough small talk, let's talk "Inbound PR"

Challenger Brand - What is a challenger brand? How can challenger brands compete against bigger budgets? What are the advantages of being in 2nd place?

Challenger Brand - What is a challenger brand? How can challenger brands compete against bigger budgets? What are the advantages of being in 2nd place?

May 28, 2019

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at the world of the challenger brand.

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the brilliant Andrea D'Aloia

Bio:

Andrea D’Aloia has several years of exposure in managing successful brands as Nutella, Kinder and Burger King across different markets around the world.

Especially working for Burger King , where he is currently leading the role of EMEA Brand director, he has been involved in multiple awards winning campaigns that challenged the normal limitations Brands impose themselves. “Scary Clown  Night” , “Burger Clan”, “Love Fire” are just few examples.

His motto is “Be afraid, but do it anyways”.

Enough small talk, let's talk "Challenger Brand"

Marcomms - What is Marcomms? How can break down the divisions between marketing and communications? How can marketers and communicators work together to be more effective?

Marcomms - What is Marcomms? How can break down the divisions between marketing and communications? How can marketers and communicators work together to be more effective?

May 13, 2019

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Marcomms.

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the incredible Hel Reynolds

Bio:

Hel Reynolds is a respected social media trainer, teaching corporate comms and marketing pros the latest and best creative strategies and tactics. She has bags of PR and social media awards to her name, the most recent being from the 2018 UK Social Media Marketing Awards. Thou can join her free Comms Creative Club - a newsletter readers and Facebook group where Hel is on a mission to get people feeling creative, fearless & proud about their work. She also loves to draw cartoons, chat to cats that live on her road, and binge watch repeats of the sitcom Frasier.

Enough small talk, let's talk "Marcomms"

Localistion - How can businesses localise? What’s the difference between translation and localisation? How can businesses reduce the risks of operating across multiple regions and countries?

Localistion - How can businesses localise? What’s the difference between translation and localisation? How can businesses reduce the risks of operating across multiple regions and countries?

April 30, 2019

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Localisation.

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the multilingual Ellen De Visser

Bio:

Ellen de Visser is a multilingual, Berlin-based entrepreneur from the Netherlands. She speaks 7 languages through living in 6 countries and connecting with locals, and helps businesses do the same with her translation agency AccessEast. Her company provides language services and has an extra big range of Eastern European and Central Asian languages. Besides running her company, Ellen is one of the head organisers of the Language Influencer Summit, an influencer marketing conference, and enjoys public speaking. This month she spoke at TEDxWolverhampton and TEDxPlovdiv and over the last years she spoke about entrepreneurship, languages and intercultural marketing at conferences around the world. From Silicon Valley to TEDx to the Marketing Buzzword Podcast!

Website:

www.accesseast.eu

Enough small talk, let's talk "Localisation"

 

FOMO - What is FOMO? How can businesses leverage the fear of missing out? How can you create FOMO?

FOMO - What is FOMO? How can businesses leverage the fear of missing out? How can you create FOMO?

April 22, 2019

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at FOMO.

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the TEAriffic May King Tsang.

Bio:

FOMO Creator and Social Media Correspondent May King Tsang made her debut at : Andrew and Pete’s sell out conference. Her role was to Live Tweet, and broadcast live on Facebook and Instagram all from her smartphone! She’s been Live Tweeting professionally for many years helping conferences, festivals and workshops trend with their hashtags in Australia and the UK. May King continues to help conferences around the world with her FOMO prowess and in 2019 has already been hired to FOMO Create and Social Correspond at a Music Festival, Social Media Conferences, Masterclasses and Workshops so far. May King is also a lover of tea, and you’ll mainly find her tweeting with her teapuns at .

Enough small talk, let's talk "FOMO"

Automation - Can and should we automate more? What are the benefits of automating more of our everyday business tasks? Does automation come at the cost of humanisation?

Automation - Can and should we automate more? What are the benefits of automating more of our everyday business tasks? Does automation come at the cost of humanisation?

April 8, 2019

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Automation.

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the brilliant Jaime Slutzky.

Bio:

Jaime Slutzky is the host of the Tech of Business podcast and works as a virtual technology officer for entrepreneurs and small businesses. Jaime left her corporate IT career in 2011 to pursue entrepreneurship and be home with her daughters. She began with WordPress freelancing and through many twists and turns, expanded her toolset and balanced this with actual client needs. She doesn't believe in the one sized fits all method, nor all-in-one products but in finding and implementing the best right tool for the task at hand that will continue to support the client or product into the future.

Jaime specializes in making online technology do it's job so that her clients can spend more time in their zone of genius and trust that the tech is going to support their business dreams. The solutions that Jaime develops for her clients are completely customized and integrated with the other tools they use. She understands the principles of a solid tech stack and balances this with what her clients truly need.

URL: https://itunes.apple.com/us/podcast/tech-of-business/id1368927036?mt=2

Enough small talk, let's talk "Automation"

Meme Marketing - What is meme marketing? Should and can you incorporate memes into a marketing strategy? How can memes make you more relatable?

Meme Marketing - What is meme marketing? Should and can you incorporate memes into a marketing strategy? How can memes make you more relatable?

April 1, 2019

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and on today's show we are going to look at Meme Marketing.

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the wonderful Lorenzo Luiso.

Bio:

Lorenzo is the founder of Brick Digital, a search and content marketing consultancy who set out to deliver reliable results and innovative campaigns, with a straight-talking approach, for small-medium sized businesses. Lorenzo took a different route to most in online marketing, setting up his own e-commerce business before taking his ideas, experience, and passion for marketing to start Brick Digital. He's passionate about breaking down the boundaries and taboo around online marketing, making it more accessible for established 'old-school' businesses.

URL: http://brick-digital.co.uk

Enough small talk, let's talk "Meme Marketing"

Customer Journey - What is the customer journey? How can we map out our customer journey to improve the customer experience? Have sales and marketing funnels had their day?

Customer Journey - What is the customer journey? How can we map out our customer journey to improve the customer experience? Have sales and marketing funnels had their day?

March 25, 2019
Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “customer journey"

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the brilliant Sam Wilcox

Bio:

Sam Wilcox is the founder of Tribecto Automations, a marketing, sales and business automation consultancy for SMEs selling mid to high ticket services. With over 10 years experience in the digital marketing industry, Sam decided to double down on his passions - helping clients can get more leads, make more sales and save more time with custom marketing automation and CRM software setups.

Links:

Website: https://tribecto.com
YouTube: https://www.youtube.com/c/tribectoautomations

Marketing Buzzword to Marketing Authority. An apology. An update on taking the podcast to another level!

Marketing Buzzword to Marketing Authority. An apology. An update on taking the podcast to another level!

March 11, 2019

Hello and welcome back to another episode the Marketing Buzzword Podcast. In this episode I talk to you about the release of my new book. I apologise for missing an episode and I share with you an update on what's to come!

The Psychology of Buzzwords - Why do we use them? Why do some words thrive whilst others languish? What is social transmission and how does it affect buzzwords?

The Psychology of Buzzwords - Why do we use them? Why do some words thrive whilst others languish? What is social transmission and how does it affect buzzwords?

February 25, 2019

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today we are going to break down the psychology of buzzwords, and begin to work out why we use them, and how they can spread so far and so fast.

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks episode . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on more expert guests.

This show is taken an adapted from a chapter in Ben's new book 'Marketing Buzzword to Marketing Authority' - To be released March 2019. In this chapter Ben explores the psychological rationale around buzzwords, in particular how they gather momentum and why some even fail to take off in the first place.

So hold, on tight, we are about to fly around the beehive and explore why we use buzzwords.